Passion and Legend
Passion and Legend
"Think and act like a winner, then very probably, you'll reach your goal." Ferrari is the real-world embodiment of the vision of its founder, a fairytale-like story. It all started on the 12th of March, 1947, the day when Commendatore Enzo Ferrari took the helm of the 125 S in person. This was the first car bearing the Cavallino Rampante motif to be built officially at the Via Abetone Inferiore factory in Maranello, and the result of two years of hard work, so there could be nobody else behind the wheel than its creator on that very first test drive. Mile after mile, in a journey lasting over seven decades, Ferrari has assumed legendary status, fuelled by ideas, sacrifice, dedication and a tireless pursuit of excellence. This is the extraordinary story of Enzo Ferrari and his company, retold through images and objects testifying to an unconditional love for the automobile, envisaged as the zenith of technological innovation, elegance and exclusivity.
Driven By Enzo
Driven By Enzo
Even once he's hung his helmet up for the last time, a driver will always be a driver. After a commendable career behind the wheel, in 1929, Enzo Ferrari decided to focus on managing the Scuderia. His love of driving, however, would never fade. The Commendatore would personally test every model created at Maranello, and it was through this testing that he found, in the shape of the 250 GT 2+2 from 1960, a car that could fuel his passion for driving even on the roads he had to use every day. This was when he first fell in love with the 2+2 genre for its ability to reconcile comfort with sports performance, and from that day on, his personal car would always be a four-seater GT. After the 250 GT 2+2, Enzo Ferrari's car of choice became the 330 GT 2+2, which he enjoyed driving on a daily basis for years. Even when he decided to employ a driver in 1969, most of the time this was essentially a privileged passenger, and the only witness to Enzo Ferrari's penchant for bowling along the highways at a brisk pace. In late 1972, Ferrari decided to stop driving himself, but only on the route between his home and the Maranello factory. But the Commendatore never let an opportunity to test the latest production model on the track go to waste. He loved testing his cars himself - and his 2+2 models in particular - exploring their limits on the track. And the suggestions he would give the engineers at Maranello on how to improve certain aspects of a car never fell on deaf ears. Enzo Ferrari's predilection for four-seaters only became stronger over the years, with models such as the 400 GTi and 412 letting him take to the wheel and give illustrious visitors to Maranello a ride as back seat passengers. Politicians, royalty, actors and many other celebrities have been treated to the experience of being driven in the 400 by the Commendatore himself who, once the engine started, never missed a chance to showcase not just the abilities of a Ferrari, but also the skills of a man who would always continue to be a race driver at heart.
An homage to the great champion on his 50 th birthday
An homage to the great champion on his 50 th birthday

The Ferrari Museum is devoting a special exhibition to Michael Schumacher. This combined celebration and gesture of gratitude to the most successful driver in Prancing Horse history opened on Schumacher’s 50 th birthday, January 3 2019, and will run for several months.

In the Museum’s halls, visitors can retrace the unforgettable seasons that the seven-time World Champion gave all Ferraristi and which also created a legend that has grown in the hearts of our tifosi with each passing year.

The Michael 50 exhibition is being staged in partnership with the Keep Fighting Foundation.

Practical Information

TICKETS