Since the day it first opened its doors in 1990, the Ferrari Museum in Maranello has constantly grown and developed, presenting visitors with a slew of different exhibitions and displays featuring absolutely unique track and road cars. After the official opening of the new wing in 2013, it embarked on a series of large-scale themed exhibitions which have attracted growing numbers of visitors.
With the arrival of the LaFerrari, the Museum tackled the Supercar theme through its “Ferrari Supercar” exhibition, telling a story that started with the 250 GTO and continued all the way to the new model via the 288 GTO, GTO Evoluzione, F40, F50 and Enzo. Naturally enough, however, the exhibition featured many more track and road-going supercars besides those iconic models.
Another absolutely exclusive exhibition was ''Test Mules and Great Journeys'' which also marked the first time a car constructor revealed its test and prototype cars to the public. The undisputed queen of the ''Ferrari Sporting Spirit'' exhibition, however, was the legendary Ferrari P3, one of the three cars that delivered Ferrari’s iconic one-two-three Indianapolis 500 finish in 1967.
In 2014, the year of both the launch of the California T and the 60th anniversary of Ferrari’s arrival in America, the theme selected was, very fittingly, ''California Dreaming'', an absolutely fascinating exhibition that immersed visitors in Ferrari’s history in America with a string of unique models and stunning backdrops: from Formula 1 to the sports prototypes and GTs that raced and triumphed on American tracks, via Hollywood and good old Los Angeles.
The ''Ferrari Genius and Secrets'' show revealed eight different secret research routes pursued in the company, told in the words of those involved, and tackling the tests and decisions that contributed to making Ferrari a unique marque. Don’t miss the opportunity to revisit and explore this exhibition online via the “Genius and Secrets” virtual tour.
The “Exclusivity and Technology: the Limited Edition Special Series” on the ground floor showcased a collection of cars built in very limited numbers that also hailed technological milestones.
“Think and act like a winner. And you’ll very probably become one”. The “Passion and Legend” exhibition told the extraordinary story of Enzo Ferrari’s life and that of his company through images and objects that attested to almost a century of unconditional love of the kind of cars that effortlessly meld technological innovation, elegance and exclusivity.
The Ferrari Museum dedicated a special exhibition to Michael Schumacher, officially opening it on his 50th birthday, January 3rd 2019. A celebration and a mark of gratitude to the most successful Prancing Horse driver ever. Visitors were able to retrace the sensational seasons that the seven-time World Champion gave Ferrari, fuelling a legend that lives on stronger than ever today in the hearts of our tifosi.