An homage to world cinematography and the Ferrari show-stealers of all eras 

In February 2016, the Museo Enzo Ferrari in Modena officially opened the “Red Carpet. The Ferrari Star System” exhibition, a celebration of the world of cinema and TV, and the Ferraris that have been the stars of both on so many occasions. 

Featured in the exhibition was everything from the 308 GTSs driven by Magnum P.I. to the Miami Vice Testarossa, the 512 S seen in the movie Le Mans, and the 375 America driven by Sofia Loren in Boy on a Dolphin. 

Even off set, many celebrities from the entertainment world were Ferrari devotees. Paul Newman competed in high-profile races of the likes of the 24 Hours of Daytona in a 365 GTB4, while Steve McQueen owned a veritable fleet of Ferraris now much sought-after by collectors. Neither were actresses immune to the charms of the Prancing Horse: Marilyn Monroe adored Ferraris and the star of the exhibition, the 250 GT Cabriolet Pininfarina clothed in a cool white livery, was one of her favourites.

Between February 2015 and January 2016, the Museo Enzo Ferrari recreated the meeting between two world-famous men who, although they had chosen very different careers, enjoyed the same charisma, success, ambition and glory: Enzo Ferrari and Luciano Pavarotti. 

Between 2014 and January 2015, the Museo Enzo Ferrari played host to the ''Century of pure Italian luxury sports cars'' exhibition dedicated to Maserati’s 100th anniversary. Although originally founded near Bologna, the Trident marque moved to a premises in Modena just a few hundred metres from the Museo, at the end of the 1930s. 

The exhibition revealed Maserati’s fascinating and little known story, centring around the Trident marque’s glorious victories with Nuvolari, two wins in the Indy500, Formula 1 World titles with Fangio and, of course, its sports prototype racers and elegant road-going GTs. Ferrari’s most famous models were also shown alongside the corresponding Maseratis from the various eras.